ASSEMBLE FOR MEMORY is the latest collection from sustainable menswear brand EELLS.

Shot at ASC Studios, Brixton.

'It was a project set to work only with the fabric and items I had available to me in my studio. Predominately the pieces are made from the fabric from my Grandad George’s wardrobe. After he passed away I decided to keep as many of the items of his that resonated with me, with the plan to do something with them at some point. He was a proud man with a very bold wardrobe which I wanted to celebrate.⁠'⁠ - EELLS 

clothing @_eells ⁠

styling and shoot cohesion @sophiedaniel⁠ 

set and project direction @lucethread⁠ 


@alicemacrae + @baarnz⁠